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What people say about
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"You can't sell privately if you are using an agent"

Not true. Sole Agency contracts (which are the most common form) do NOT prevent homeowners from selling themselves, either using newspaper advertising or online advertising.

The Office of Fair Trading rather muddied the water on this by issuing guidelines in December 2005 suggesting that if you use an online 'property retailer', you may incur additional fees from your agent if the property is sold privately. However, this was misconstrued by much of the press as meaning you cannot sell privately alongside an agent, but the truth of the matter is that the OFT guidelines merely tried to set out what the law has always said (the Estate Agents Act 1979 which pre-dates the internet) without changing the law or introducing any new ruling.

The OFT guidelines said that if you use an online service which *says* it is not an estate agent, but actually *provides an estate agency service*, this will conflict with a sole agency agreement. Well, yes - this is fairly obvious really.

The key here is that to use an online service alongside an estate agent without incurring commission in the event of a private sale, you must check that the online service provides NO agency services.

Because there are hundreds of property websites that despite their claims to the contrary *are* providing estate agency services, consumers do need to be careful who they choose - this is the real essence of the OFT's guidance. What is classed as an 'agency service' has no strict legal definition (although the OFT attempt to provide a guide), but these would be typical examples of what a court may view as 'agency work':

- Operating a register of buyers
- Fielding property enquiries on behalf of vendor
- Arranging viewings
- Handling negotiations and passing on offers
- Erecting for sale signs with the company telephone contact number (instead of the vendors number)
- Visiting the property and taking photographs on behalf of the vendor
- Preparing property particulars on behalf of vendor

For more information on the legalities of using an online private house sales website alongside an agent (without incurring liability for the agent's commission), see:
Sole Agency information

Other References:

Office of Fair Trading website - Guidance on "Property Retailers" and estate agency:
Internet Property Retailers

OFT Press release issued December 2005: http://www.oft.gov.uk/news/press/2005/228-05

 

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